8  Terminology

term definition
primary data Data generated by the researcher using surveys, interviews, experiments or other sources to explore a research problem.
secondary data Data that previously existed to explore a research problem, generally not generated by the researcher using the data.
semantic priming Semantic priming occurs when someone processes a second word faster after seeing a related word first. For example, you will read the word DOG faster if you see CAT before it in comparison to SPOON.