8 Terminology
term | definition |
---|---|
primary data | Data generated by the researcher using surveys, interviews, experiments or other sources to explore a research problem. |
secondary data | Data that previously existed to explore a research problem, generally not generated by the researcher using the data. |
semantic priming | Semantic priming occurs when someone processes a second word faster after seeing a related word first. For example, you will read the word DOG faster if you see CAT before it in comparison to SPOON. |